One works on something prior to publication and discovers issues.
The other works at the initial collision between an idea and a person, pushing into the unknown and discovering something new.
For property, many people are trying to fix bugs in the system. Co-housing. Community-led property development. Ethical financing. Open-source housing. Low-energy design. Life-cycle product analysis.
There aren’t many test pilots. People willing to take something cobbled together from the best of the experts and take it for a spin. To take a risk and put their skin in the game for the sake of discovering something new.