Buzzwords

Here’s a few buzzwords I’ve heard recently:

Sustainable. Disruptive. Green. Resilient. Blockchain. Big Data.

Concepts which, when understood at a fringe level, lose all meaning and become irrelevant.

And then we have to search for new ways to explain sustainable, disruptive, green, resilient, blockchain, and big data, because the original (and perfectly descriptive) language has been co-opted.