Why
A catchcry of three year olds. Used in a genuinely curious, but fundamentally annoying way.
Purpose
A buzzword of millennials. Used in an aspirational, inspirational way.
For something that receives so much airtime, the definition that Google provides is decidedly dull:
purpose
noun
1. the reason for which something is done or created or for which something exists
2. a person's sense of resolve or determination.
However, Mirriam-Webster is worse:
purpose
noun
1. something set up as an object or end to be attained
2. a subject under discussion or an action in course of execution
Regardless, this concept of purpose, living with direction, filling life with meaning, isn’t new. What is new to the conversation is that the purpose, the reason, the end to be attained is not some material possession or particular level of status in life. What we are discovering is the value of seeking something much more simple:
Good.
The purpose, is to create more Good.
Because the world could do with a little bit more of it.
And if we’re going to live with purpose, we should live on purpose. Creation requires change, change requires movement, movement requires force, force happens on purpose.
Live fo purpose, on purpose.