The average doesn’t exist in real life. There is no ‘normal’ person. No ‘standard’ homeowner. No ‘typical’ first home buyer.
So why is building spec homes, for average people, big business?
Probably because it is profitable.
And because it’s possible to employ a marketing team, in an ad-saturated society, to sell it to us.
Why should the homes we get to live in be dictated by what’s profitable to build?
There are many possible alternative bottom lines. Here’s a few:
Connection: Homes designed to encourage connection with people and promote better mental health.
Environmental Impact: Homes designed with a low carbon footprint over the entire lifecycle so that the next generation can enjoy the planet.
Anti-Consumerism: Homes designed to make it easier to buy less stuff by being small and efficient.
Low-energy: Or overall low-consumption (i.e. water, energy).
Sufficiency: Homes that prioritise the ability to grow food.
Proximity: Homes designed to encourage a low-commute, village-style day-to-day